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“New” Genovation G1 is Old Ford Focus, Electrified

Posted in car modifications, Car Tech, Conversion Kits, Electric Cars, Electric Vehicles, Emissions, Environment, Newsworthy, Plug-In Vehicles, Used Cars by Alex Kierstein | September 30th, 2009 | Leave a Reply |


Maryland-based Genovation Inc. is rolling out their “new” “PHEV” car, the G1. I wish i didn’t have to use so many quotation marks, but there’s a reason for that. First of all, the G1 isn’t a new car – it’s a conversion based on the old Ford Focus. That’s not a bad thing, but it ain’t “new” by any stretch of the imagination – plus you’re supplying the accident-free Focus, and THEN forking over $22,000 for the conversion! Then there’s the issue of the PHEV – Genovation says that you’ll have a choice between a purely electric drivetrain or a hybrid gas-electric setup that’ll use your choice of fuels. Of course, no details are available as to what those auxiliary engine choices are, which to this skeptical car nut raises some red flags. Namely, if they aren’t talking specifics, it likely doesn’t exist yet and your pre-purchase deposit is probably being counted on to fund the R&D And we haven’t even gotten to the vaporware G2 yet … make the jump for more.


Yup, they want to design their own chassis and body as well, and they’re calling it the G2. That little number only exists in the form of a crude rendering and a lot of “maybe it will have X” sort of statements. “Maybe it will use a flax-seed based interior!” I’m not saying that using flax-seed based seats in a green car isn’t a noble endeavor, I’m simply pointing to the countless startups that talk big and deliver little, if anything, later. In any event, Genovation has their heart in the right place, but only time and those elusive investor dollars will show if they have the goods to back up the talk.

Press Release

Rockville, Maryland-Based Genovation Cars Unveils New Electric Car: the G1

ROCKVILLE, Md., Sept. 30 /PRNewswire/ — Genovation Inc. (www.genovationcars.com), a Maryland designer and custom builder of environmentally friendly automobiles, recently unveiled its first plug-in hybrid electric vehicle (PHeV), the G1. [Visit Genovation Cars at booth 1125 Oct. 10 and 11 at the Washington Green Festival at the Washington Convention Center]

The GI is a conversion of a pre-owned, popular, North American made, light weight family car: the Ford Focus. The conversion includes the removal of the engine and fuel tank, and the installation of an electric motor, battery string, controller, instrumentation, and onboard generator — using off the shelf items.

Genovation was founded in 2007 by Andrew Saul, president and CEO. Other top company executives include Robert Irby, senior executive for production and marketing, and Steven Rogers, chief technology officer.

Genovation’s objective is to provide customers with safe, sustainable automobiles that do not compromise driving independence; and at the same time, become one of the premier providers of green automobiles in the US.

Next year, Genovation will introduce the G2, a custom designed frame and body that can accommodate all the major subsystems of a conventional car but in a lighter and more efficient design. The new body will be designed to include solar cell technology to assist in further reductions in fuel requirements. The solar power and small on board generator will allow for extended periods between recharging.

According to Mr. Saul, “Both the G1 and the G2 are back to basic cars that the average home mechanic can maintain; as opposed to the many sophisticated hybrid cars available today from major manufacturers that require highly trained factory supported teams to maintain certain parts of the technology.”

The G1 is priced to create a sense of value for consumers in the innovative green car market. Genovation plans to differentiate itself from its competition by better understanding and anticipating the requirements of its clientele; be it the suburban family, green-conscious state/local government agencies, or corporations desiring a fleet of electric cars.

[Source: Genovation]

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