In stark contrast to the calamities befalling their crosstown rivals (or perhaps because of them), Ford is aggressively grabbing market share as Americans increasingly turn to Ford for domestic cars and trucks. The numbers are impressive considering that any good news in this sort of economic climate is rather incredible. More details below.
The biggest news is that Ford has increased its market share by 4.7% since September of 2008, to 16.8% of the domestic market. Furthermore, they’ve been able to do this while spending less on incentives – down to approximately $2800 per vehicle, versus nearly $4000 last September. Ford’s new vehicles, like the Fusion, have helped the company significantly. The new Fusion saw sales rise 9.4% in May. All in all, it’s good news for fans of the Dearborn boys.