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Mitsubishi Trims Budget, Withdraws From Detroit Auto Show

Posted in auto industry, Auto Show, Detroit, Detroit Auto Show, Mitsubishi, Newsworthy by Suzanne Denbow | November 21st, 2008 | 2 Responses |

Joining Rolls-Royce, Land Rover, Ferrari, and Suzuki in the growing list of automakers pulling out of the Detroit Auto Show in the interest of tightening their belts, Mitsubishi has announced that they too will be absent from Detroit this January. Other avenues of cost-cutting were reportedly explored as well, but given that Detroit has never proven to be a remarkably successful sales market for Mitsubishi, the decision was ultimately made to forgo involvement this year.

According co-chair of the 2009 Detroit Auto Show, Joe Serra, although Mitsubishi’s cost-cutting maneuver is becoming increasingly more common amongst automakers, he is neither offended nor surprised. Declining to participate in a single show does not mean that an automaker forfeits the privilege of attending future events, and Serra says that both Mitsubishi and its absentee brethren are more then welcome next year. A veteran member of the auto industry and thus fully cognizant of the many woes currently plaguing it, Serra understands the growing number of no-shows, but he doesn’t expect it to be a problem. Detroit’s auto show is one of the most prestigious, significant events in the auto industry and as such, vendor space inside Detroit’s Cobo Hall is always highly sought-after. With such a clamoring demand, Serra does not anticipate any empty space on the floor and projects that Detroit will still play host to about 40-45 inaugural unveiling’s this year.

Source: Autoweek via AutoNews

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2 Responses

  1. Mitsubishi make some nice cars; but most Americans couldn’t tell you the names of the various models, save perhaps for the Evo.

    The Gallant was, for years, an especially nice looking car, priced several thousand dollars below the Camry and Accord. But few people shopped Mitisubishi stores.

    Last time I was in Troy, Michigan, the amount of Japanese cars on the Big Beaver Road was next to none. So while it might make sense in that regard, for Mitsubishi to not stage something at NAIS since it figures there aren’t many customers in the heartland, it sort of becomes self-fufilling prophecy with this. Don’t look for them to come back.

  2. Nathan Redden says:

    Not sure what the Saab photo has to do with it.