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Mitsubishi (Sort Of) Addresses Evo’s Demise

Posted in auto industry, Mitsubishi, News by Kurt Ernst | March 3rd, 2011 | Leave a Reply |

2008 Lancer Evolution X

I told you yesterday about the pending demise of the Mitsubishi Evolution, which will end production with the current Evo X. The automaker apparently wasn’t prepared for the worldwide backlash from the announcement, and issued this vaguely worded disclaimer on Facebook:

Further to some comments published in the press recently, production of the current Lancer Evolution continues as planned. As for its successor, regulations and market feedback will dictate its engineering package & architecture. Stay tuned.

If you analyze their statement a little further, it tells you exactly what I’ve already explained. First, production of the current Evo X continues, at least until Mitsubishi decides that the car is no longer profitable or has a negative impact on their Corporate Average Fuel Economy (CAFE) rating. Next, the “successor”, Mitsubishi tells us, will be determined by “regulations” and “market feedback”. Take that any way you want, but here’s how I see it: Mitsubishi, like all other manufacturers, is gravely concerned about upcoming fuel economy and emission standards in the U.S. and the EU. Building high performance cars, like the Evo, is only possible if you sell a lot of fuel efficient vehicles (which Mitsubishi currently doesn’t) or if the high performance vehicle is, itself, fuel efficient. Want a glimmer of hope? It sounds like Mitsubishi will consider a next generation Evo, though it may come in hybrid flavor only. Want to save the Evo? A letter-writing campaign to their home office in Japan is probably the best way to start. Here’s their address:

Public Relations Department, Mitsubishi Motors Corporporation
33-8, Shiba 5-Chome, Minato-ku, Tokyo 108-8410

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