If you want a Mitsubishi Evolution, you’d best hit up your dealership in the semi-near future. As The Truth About Cars reports, the current Evo X will be the last of the line. Despite rumors that an Evo XI was under development (featuring a hybrid or turbo-diesel drivetrain), Mitsubishi’s global product director, Gayu, Eusegi, says that’s not the case. In an interview with Britain’s Autocar, Eusegi was quoted as saying, “There is still demand (for the Evolution series), but we must stop. Our influence now is EV technology.” In other words, there’s been a paradigm shift at the Japanese automaker, who will now focus on developing and launching some eight electric or hybrid cars in the next four years.
The shift away from performance and racing to embrace green technology was one of the reasons why Mitsubishi shuttered Ralliart and abandoned the WRC. In Eusegi’s words, customers would find it easier to understand the brand’s change in direction if they were no longer involved in world-class motorsport competition. One thing is certain: whatever strategy (or lack thereof) they’d been using for the US market wasn’t working. I seriously doubt that taking on cars like the Toyota Prius or the Nissan Leaf is a sound business plan, but at least it gives the struggling automaker a direction, something they’ve lacked in the U.S. market for quite some time.