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Mitsubishi i MiEV SPORT AIR Concept To Debut At Geneva Motor Show

Scheduled to officially break cover in March at the Geneva Motor Show, the Mitsubishi i MiEV SPORT AIR Concept will take the stage as Mitsubishi’s tangible plan for an electrically-propelled, environmentally-friendly future. Powered by an advanced, in-house developed eletric vehicle drivetrain, the Mitsubishi i MiEV SPORT AIR Concept boasts both zero tailpipe emissions and what Mitsubishi claims is an “exhilarating driving experience.” As always, the i MiEV SPORT AIR sounds like a great idea to us, especially if Mitsubishi’s electric-hybrid powertrain really is capable of delivering the “instant torque” and “powerful” performance that it claims it can. Unfortunately, we’re unable to drum up the appropriate enthusiasm inasmuch we just can’t seem to shake this niggling suspicion that given the current problems plaguing the hybrid technology industry, unless it comes with a Tesla-esque price tag any production-ready electric-hybrid vehicle is going to be stuck with laughable horsepower and pitiful performance.


Mitsubishi Motors to show i MiEV SPORT AIR concept at 2009 Geneva Show

Tokyo, January 26, 2009 — Mitsubishi Motors Corporation is to give the i MiEV SPORT AIR concept model its global debut at the 79th Geneva International Motor Show which runs from March 3 through March 15 at the Geneva Palexpo exhibition and conference complex (opening to the general public on March 5).

The i MiEV SPORT AIR explores the future possibilities for zero-emission vehicles, placing a greater bias on exhilarating driving pleasure. The concept model exemplifies the balance between environmental and dynamic performance implied in the tagline Drive@earth, and highlights the benefits of the Mitsubishi electric vehicle drivetrain:

Powerful, instant torque from a beefed-up electric motor

Stable driving and handling and a low center of gravity, due to the in-floor lithium-ion battery

Zero on-road CO2 emissions
Together, these features along with the car’s “clear cutaway” top allow the driver to enjoy the exhilaration of fresh-air motoring while also highlighting its eco-friendly qualities.


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