After the 2010 Mitsubishi Raider completes its model year run, Mitsubishi has announced they will no longer produce the mid-size pickup truck. Built on the Dodge Dakota platform and supplied by Chrysler LLC, the Mitsubishi Raider’s debut in 2005 was not met with any especially remarkable market success, and did not weather the industry storm nearly as well as its more established pickup brethren. At the height of the auto crisis in 2008, although the pickup truck segment as a whole managed to save some face, the Mitsubishi Raider took a huge hit. In 2008, the Raider’s U.S. sales were tumbled to 2,935 units, down 64.5% from 2007.
Ultimately seeking to remain a viable competitor in the U.S. segment, Mitsubishi President Osamu Masuko recently announced that Mitsubishi would be gutting its North American lineup in preparation for the introduction of several smaller, more fuel-efficient vehicles. The Raider now more a liability than an asset, Masuka confirmed that Mitsubishi would be removing the pickup from the model lineup, and does not have any immediate plans to replace it.