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MINI Cooper “Crisis” Not Really News

Posted in auto industry, BMW, Cooper by Suzanne Denbow | July 23rd, 2008 | Leave a Reply |

According to MINI division vice president, Jim McDowell, MINI Cooper is all out of cars. Production rates have proved unable to match consumer demand and as a result, dealer inventory has been reduced to primarily pre-ordered vehicles. The bulk of the MINI Cooper’s success with North American sales can probably be attributed to it’s above industry-average gas mileage of a combined 32 mpg.

With fuel prices still high and consumer response favorable, MINI is eager to cash-in with plans to kick production into high gear come 2009. In addition to expanding its North American dealer network, MINI is also considering the possibility of basing manufacturing plants in “lower-cost countries.” Also to be considered for 2009 Cooper Models: “Sports Package” consisting of free soccer balls (sewn in the same sweatshop as the bucket seats).


[Source: Automotive News]

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