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Minagi Concept Is The Shape Of Mazda’s Future

Posted in Design, General, Geneva Motor Show, Mazda by Kurt Ernst | January 20th, 2011 | 4 Responses |
Mazda Minagi Concept

Mazda's Minagi concept is the first using their Kodo design.

Mazda generated a lot of interest when the Shinari concept car made its North American debut at last year’s L.A. Auto Show. The Shinari was a clean design, and it certainly looked angrier than their current model lineup. Sadly, it won’t see production, although its design language will be used to influence future Mazda products. The first of these will be the Mazda Minagi, a crossover concept to be shown at the upcoming Geneva Auto Show. The Minagi will most likely see production, as Mazda badly needs a replacement for the outdated and soon-to-be-extinct Tribute SUV.

Mazda Shinari Concept

Mazda's Shinari concept. Let's hope the RX-9 looks like this.

Details about the Minagi are relatively scarce, but it’s safe to assume it will be built on Ford’s C platform. Mazda says the Minagi will be equipped with their fuel efficient Skyactiv engine and transmission, and will incorporate a Skyactiv body and chassis as well. That’s Mazda speak for “we’re putting it on a diet, but not skimping on safety features”. Mazda will use the Geneva show to highlight the Minagi concept, their Kodo design language and their Skyactiv technology for fuel saving and emission reductions. Let’s hope that the company has a substantial presence in Geneva, as they’ve been oddly silent since their breakup with Ford.

Source: Mazda North America

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4 Responses

  1. BigRuss says:

    i like it… beats the “smiley” models now… and they need both of those cars in their lineup by the end of next year

  2. Kurt Ernst says:

    Russ, they need new models sooner than that. The RX-9 is still years away (earliest would be 2014), but the Tribute replacement could be rushed to market. That would give Mazda the biggest return on their new-vehicle investment.

  3. BigRuss says:

    well seeing as most of the Mazda line up still runs on old Ford chassis… but if thats gonna be the new Tribute then I would want one… The wife likes the lil SUV concept and thinks that the sedan concept would fit me but she would get speeding tickets in it…

  4. […] first told you about Mazda’s Minagi concept in January; back then, it was nothing more than a design rendering, but Mazda’s been […]