This is a very difficult time for automakers, and they’re realizing these are the lean times, the make or break times; they’re realizing they need to take drastic measures to get their customers back. They need to make big promises.
Mercedes says it wants to stop using petroleum in it’s cars by 2015. That’s a pretty steep goal. 2015 may sound like the setting of a Ray Bradbury book but it’s only about 7 years away. They’re doing one of three things right now: either working their asses off to make this a reality, hoping the technology will just fall into line by the time 2015 rolls around, or simply making empty promises to generate buzz. Or maybe it’s all three.
They’re defintely making some progress though. They’ve already spent $3.4 million dollars on their no-gas idea, and plan on spending another $12 million before 2015 comes around. Mercedes owns the Smart cars line as well, and they plan on coming out with an all electric Smart car by 2010. That experience will help them in translating the technology into bigger cars like the rest of Mercedes line. They’re German, they’ll probably get it done.