Initially introduced to the mass public back in February in the form of two commercials that actually managed to be snarkier then those of their luxury brand competitors, the Hyundai Genesis was touted as the working man’s luxury sedan. True to the projected Summer-2008 release date, the Genesis has been released to the public. Surprisingly, it turns out that upon closer inspection, Hyundai might have actually had a reason to be a little bit supercilious.
Offered with two trim levels, the 3.8 and the 4.6, the Hyundai Genesis shares roughly the same dimensions and luxuries as both the BMW 7-series and the Lexus LS460 – for about 40-grand less. The Genesis 3.8 retails for $32,250 and comes equipped with a 3.8L V6 engine and 290-hp; the 4.6 starts out at $37,250, upgrading the V6 to a V8 and boasting a powerful 368-hp. Standard equipment on both models include Electronic Stability Control (ESC), heated front seats, proximity entry & push-button start, Homelink transceiver, AM/FM/CD/MP3/XM and iPod auxiliary input jacks, and Bluetooth technology. Although admittedly an impressive package, the fact remains that the Genesis is still a Hyundai and thus doesn’t handle quite the way its luxury competitors do.
In a nutshell, the Genesis probably won’t be successful in swaying those consumers looking specifically to buy brands already well-established in the luxury market, but it will offer an almost-too-good-to-be-true option for those looking for more bang for their buck.