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Mahindra TR Coming To U.S. Market This Year. Really.

Posted in 4x4, Diesel, Trucks by Kurt Ernst | March 8th, 2010 | 3 Responses |
2010 Mahindra TR

Mahindra TR; easy to find in a parking lot.

Back in the days before pickups and SUVs became rolling-clubroom status symbols, manufacturers used to build simple, no frills, rugged trucks. If you needed a full sized truck, you shopped for a Ford, Chevy or Dodge, depending on your upbringing. If you needed a compact pickup, you shopped for a Toyota. Once you realized how expensive Toyota’s were, then you shopped for a Ford, Chevy, Nissan, Mitsubishi or Isuzu.

Isuzu and Mitsubishi have all but vanished from the market, and today’s offerings from the other manufacturers tend to be long on luxury and high in price. What if you want a simple, low cost truck with serious hauling capability? What if you’d prefer a diesel motor in your compact pickup? That pretty much narrows the field to none, these days.

Fear not, Mr. Bargain Hunter. Mahindra, the Indian manufacturer best known for building stout farm tractors at reasonable prices, will announce by month end their entry date into the US truck market. Despite repeated delays to their original 2009 launch date, the manufacturer is finalizing approvals on their diesel motor and assures us they’ll be to market by year end. Their first offering, the TR series pickup in two and four door versions, will be a compact sized, diesel powered work truck with best in class payload capabilities. Sure the styling is a bit funky, but at least it doesn’t look like anything else on the road.

Given Mahindra’s success in the farm tractor market and their exposure as a sponsor in NASCAR, I think they may be on to something here. If they price the TR series correctly and offer a better warranty than the competition, I think you’ll be seeing quite a few on the U.S. roads in the coming years. That is, of course if they actually get to market.

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3 Responses

  1. cg8es says:

    “What if you want a simple, low cost truck with serious hauling capability? What if you’d prefer a diesel motor in your compact pickup? That pretty much narrows the field to none, these days… Sure the styling is a bit funky, but at least it doesn’t look like anything else on the road.”

    I think your comments are bang on. Right now there is no light duty diesel pickup that offers excellent fuel mileage and payload capacity. Let’s face it, the compact/midsize pickup segment has been completely ignored by manufacturers. The Ranger, Colorado, Canyon and Dakota will all be potentially axed in the next 2-3 years. So I say bring it on Mahindra!

  2. Amit Ahuja says:

    I never knew about mahindra’s presence in US, i was even aware of it’s presence in India only. By d way, dis model is till now not launched in India. There is a full covered version of this car called as Scorpio in India.

  3. In india Mahindra is top company.
    Wonderful now they are ready to deal with US market.
    Wish then good luck I know they will Rock.