Someday, we’ll all look back on this decade and think of it as the real “Golden Age” of motorcycles. The Big Four Japanese makers have set a furious pace of competition–effectively obsoleting models more than two years old–and made the annual Supersport and Literbike comparo shootouts something of a Superbowl/UFC competition every spring. But progress comes at the cost of more weight, more complexity, and more technological interference. For those who like insane performance, that’s a good thing. For those who like riding, well, it’s not.
“What underpins Mac Motorcycles’ philosophy is the belief that the riding experience and the stories that go with motorcycle journeys seem to have been hijacked by technology and plastic,” says Ellis Pitt, the creator of the upstart British Company responsible for the minimalist designs you see above and after the jump in the gallery, designs which get you back to “what it’s all about.”
Mac Motorcycles has release renderings of four different models all utilizing the same air-cooled 500cc single-cylinder engine that powers the Buell Blast. Like Victory Motorcycles, Mac simply reinvents the flesh around the bike’s heart to fit different personalities and such. What’s not clear is–well–what precisely those personalities are. I’m rusty on my British slang, so I’ll simply reprint the press release here:
“There are 4 different models; ‘Spud‘, for dossing about on, ‘Ruby‘, the motorcycle equivalent of ‘the girl-next-door’, ‘Pea Shooter‘, for squirting to your favourite pub and gassing with your mates and the ‘Roarer‘, a modern-day dinosaur-chaser!”
I haven’t the slightest what a dinosaur chaser is. Maybe a Pepsi? Perhaps a Corona or just a plain old lime? Who knows.
Now, I’m sure there are plenty of people out there who would gladly purchase purist machines like these, as the stripped-down design language seems to be the new trend in off-beat Bike makers, but with prices ranging from $12,000-$16,000, you’re being asked to pay an awful lot for the luxury of ‘deleted options’. And unlike the Scuderia, there’s no 500hp V-8 to make it all seem worth it.