Sometimes you stumble across a site that’s an absolute gold mine of information. Thanks to a tip from my brother-in-law Ed, here’s one of those sites: lov2xlr8.no. What do they have? How about hundreds of car brochures, dating back as far as the turn of the century. Automotive marketing has come a long way since the 1908 Ford Model T brochure, but not much has changed since GM tried to highlight the quality of their cars back in 1967. It seems that GM is still using build quality to sell their products.
Just in case you get bored looking thorough the hundreds of pages of car brochures (and I probably would, in a few months), there’s an entire section on miscellaneous brochures to read. Want to check out a 1927 Indian Motorcycle brochure? It’s up there, as is an Esquire magazine preview of the 1936 cars. Classic gasoline and auto parts advertising is there, too, which brings back a boatload of memories for me. Check out the old B.F. Goodrich tire ads, from back in the day when tire companies spent serious money on glossy marketing campaigns, complete with suitable-for-framing posters.
Maybe the most remarkable thing of all is that the site was created by a Norwegian IT consultant, Hans Tore Tangerud, who just happens to have a passion for classic American muscle cars. Don’t even think about hitting his site unless you’ve got time to kill. You may think that you don’t need to know about Ford’s range of pickup trucks for 1969, but click on the brochure and you’re guaranteed to waste ten or fifteen minutes. Don’t say I didn’t warn you.