Featured Articles

Like To Watch? Saab Caters To The Voyeuristic Car Buyer

Posted in auto industry, Car Buying, Cars, Saab by Kurt Ernst | October 22nd, 2010 | 2 Responses |

If you’re truly an enthusiast, there’s no such thing as too much information about your car. Who wouldn’t want to watch the assembly process of their pride and joy, if given the chance? For the hardcore among us, it’s the automotive equivalent of watching your wife give birth, but without all the blood and gore and screaming. Saab, known for their quirky automobiles (Ignition in the center console? Reverse to remove the key? Torque steer as a selling point?) and rabidly loyal fan base, is taking steps to do just that.

Carscoop tells us that Saab will install production line cameras in 2011. At first, buyers will be sent still photos and text updates of their cars in process, as they travel the assembly line. Christopher McKinnon, Saab’s global product manager, has a more ambitious long term goal: live streaming video, he believes, will help to strengthen Saab’s unique bond with their customers. McKinnon will reinforce the ties between Saab and their loyal customers in other ways, as well. Beginning next year, Saab will begin offering factory delivery of new cars from their Trollhatten, Sweden, factory, mirroring programs already in place with other European luxury brands such as BMW and Mercedes-Benz.

Our Best Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

2 Responses

  1. Sally001 says:

    This new resolution is probably linked to the innefficiency of their assembly which was part of the main problem that the company was facing.

  2. Kurt says:

    Sally, that could be. Cameras on the assembly line will change that.