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Like a Shock: Chevy Silverado Beats F150 in Sales

Posted in 4x4, auto industry, Chevrolet, Detroit, Dodge, Ford, GM, Newsworthy, Trucks by Alex Kierstein | July 9th, 2009 | 1 Response |
<i>Image: Pickuptrucks.com</i>

Image: Pickuptrucks.com

You may not have known this, or been blinded by Ford’s media blitz to the contrary, but when you separate out the light truck sales data from the heavy-duty segment, what you’ll realize is that the Chevrolet Silverado 1500 is actually the country’s best selling light-duty pickup. 119,959 units were sold year-to-date, beating the F-150’s numbers by nearly 12,000 units. Share increased to 32.4% of the market, at the expense of nearly everyone else.

silverado

The exception? The Dodge Ram 1500 has been selling better than expected too, considering that parent Chrysler has just emerged from a highly publicized bankruptcy. The Ram leapt 2.2 points to corner 15.8% of the market, the biggest increase among any light truck. Maybe the incentives or fire-sale pricing has something to do with it? Or is the the coil-sprung rear end? Anyhow, Toyota was the biggest loser, with the much-maligned Tundra losing 3.2 points of market share.

[Source: Pickuptrucks.com]

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  1. Crystal says:

    The new Silverado 1500 editions have everything in it, but I’m not happy with its fuel mileage ratings. It’s city mileage is not that impressive (13 mpg)