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Lexus Builds A Chain The Hard Way

Posted in Cool Stuff, Lexus, Videos by Kurt Ernst | January 18th, 2011 | 3 Responses |

If you wanted to demonstrate just how strong the unibodies used in your vehicles are, how would you go about doing it? Crash testing has been done so many times that no one finds it interesting anymore. Endurance racing is hardly impressive, so automakers are forced to come up with ever more creative ways to show just how strong their vehicles are. Lexus chose to create a “chain” of vehicles, suspended from a heavy duty crane and supported by their flagship LS sedan. To cap it off, Toyota hired racer Scott Pruett to drive the LFA and park it under the suspended vehicles. I wonder if his life insurance company approved this in advance; I’m guessing “no”. Videos below.

The first video shows the Lexus “Hard Way” commercial, while the second details the making of this video. There’s no sleight of hand here – all the vehicles suspended from the LS sedan are real, and none have been modified for the filming of the commercial. It’s probably safe to assume that all fluids have been drained, but that doesn’t amount to a significant amount of weight savings. In preparation for the shoot, the LS was tested on the ground to 29,000 pounds of pull; the car held, with only a slight distortion of the body panel gaps. More than anything else, I’d give that the nod for being the most impressive demonstration of strength.

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3 Responses

  1. SNAK3 says:

    “In preparation for the shoot, the LFA was tested on the ground to 29,000 pounds of pull”
    an LS was tested not the LFA ;)

  2. Kurt Ernst says:

    Brain fart – thanks for catching that!

  3. Siddharth says:

    Insane!