I remember years ago when the mere sight of an exotic car was a special event. For example if you were lucky enough to catch a glimpse of a Ferrari or Lamborghini on the open road you would immediately rush home to tell your friends about it. They were special and something that only a very privileged few could obtain. Nowadays though seeing these cars in person has lost some of its caché as it seams that every goofball Guido with a big check book can go out and purchase one. For the most part Ferrari still holds true to the concept of exclusivity, but Lamborghini… well, not so much. Take the Gallardo for example, Lamborghini’s most successful model ever. Lamborghini just announced that they have just produced their 10,000 Gallardo and that’s great news from a sales standpoint, from an exclusivity point though, it’s simply terrible.
Stephan Winkelmann, President and CEO of Automobili Lamborghini stated:
“The Lamborghini brand is extreme, uncompromising and Italian, and the Lamborghini Gallardo has played an exemplary role in defining and delivering our brand reputation into our worldwide markets. Today Lamborghini is represented in 45 countries by over 120 dealers, with the strength and presence of the Gallardo product playing a significant role in the growth and recognition of our brand.”
Exotic car manufacturers need big sale cars like the Gallardo to continue to grow and generate revenue for future development there is no question about that. But when I roll into downtown Manhattan on a Friday night and see no fewer than 10 Gallardo’s… well, that’s a problem.