RideLust

Ok, I know tomorrow is Superbowl Sunday and all, but my God these car companies are going buck-wild on ads this year. This new ad by Kia featuring the 2011 Optima combines spies, aliens, a God of the sea and ancient Inca’s all in an attempt to show that this new Optima is well… epic. Now I’ve driven some epic cars in my time so I think I’m qualified to comment on the subject. For instance, the Porsche GT3 RS is epic, as is the Gumpert Apollo, Nissan GT-R and Corvette ZR1. The Kia Optima though… hmm, I suppose it could be, but then again it could also be total crap. Hell, I suppose if digs it then what does the rest of the world have to lose right?

There is however one main problem with this ad, and that is it has to stack up to the one they ran last year on the Kia Sorrento, something that I think, quite honestly, it doesn’t do.