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Jeep Teases SEMA Concepts

Posted in 4x4, Auto Show, Automotive Event, Chrysler, Concept Cars, Dodge, Jeep, SEMA by Kurt Ernst | October 29th, 2010 | 2 Responses |

Mark Allen, a designer for Jeep, takes us through the mix of trucks the company will have on display at their SEMA booth in this strangely low-res video. I know you don’t want to steal the thunder from your SEMA exhibit, but is a video we can watch without our eyes bleeding too much to ask?

As Left Lane News describes, Jeep will have three concepts in their booth at this year’s show. The first, called the Jeep J7 Stripper, is just what it sounds like: a de-contented Wrangler, beefed up with a two inch lift and 35” tires. Next is the Jeep NuKizer 715, a concept that has my keyboard soaked with drool. Take a truck currently produced for the Egyptian military (that comes standard with heavy-duty everything), add a pickup bed and 38 inch tires and call it done. The NuKizer is powered by a 2.8 liter turbodiesel motor and even includes a folding canvas top. The only change I would have made is to bin the glossy paint in favor of something more durable, like powdercoat. I’d even keep the trash-can-gray color, which makes the truck look even more hard core. Finally, Jeep is showing the Ram PowerWagon, a short wheel base Ram 2500 with 40” tires, Chrysler’s response to Ford’s successful Raptor.

All three trucks have been seen in public before, at the Mopar Easter Jeep Safari in Moab, Utah. You can build your own version of the J7 Stripper and the Ram PowerWagon with parts from the Mopar catalog, but I sincerely hope they push the NuKizer into production. Is it practical, especially when sales of compact pickup truck are on the decline? No, but it is supremely cool, and sometimes that’s enough.

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2 Responses

  1. Taylor says:

    These concept things are nice to drool over but by now everyone knows that these will never see the light of day.

    Everything about them that makes them so bad ass will be sacrificed on the bean counters alter of higher numbers.

    Given these will only appeal to a small number of people. But isn’t that how it was done back in the day of the inefficient, single purpose pony cars?? Didn’t those narrow market vehicles bring more people into the show room and open their eyes to the broader range of products offered by a given company?

    Bring back the vehicles that make a small section of the market drool like a fourteen year old boy seeing his first porn. Make us want to come to your company to spend money.

  2. Kurt says:

    Taylor, Toyota did just that with the FJ Cruiser. The concept was a huge hit, so Toyota went ahead and built it as close to the concept as they could. It’s a great truck (I own one), but the public just didn’t step up to the plate and buy them in the numbers Toyota expected.