The Plymouth nameplate is long dead and buried, but that hasn’t stopped Chrysler from registering the name ‘Cuda as a trademark according to Autoblog. There are many different reasons why Chrysler would do this, including launching a line of ‘Cuda sportswear, ‘Cuda die cast toys, ‘Cuda appearance packages for the Dodge Challenger, etc. On the other hand, it’s no secret that Chrysler recognizes the power behind the ‘Cuda name, so speculation that a ‘Cuda variant of the current Dodge Challenger is under development may not be that far-fetched.
Chrysler won’t be bringing back the Plymouth brand, so the ‘Cuda could be sold under the Dodge name (unlikely, since Dodge already has the Challenger), the Fiat name (utter blasphemy, and the least likely scenario) or the Chrysler name (most likely option). How would a “Chrysler ‘Cuda” sit with fans? Purists may scoff, but stuff the new 6.4 liter Hemi under the hood, shorten the Challenger wheelbase and make it visually distinctive, and you’ll get buyers into showrooms.