Unable to resist the mounting pressure from the U.S. for smaller, more fuel efficient cars, Infiniti is purportedly considering adding an entry-level sedan to their luxury car lineup. Still in the concept stage, if the idea ever comes to fruition the new car will be introduced below Infiniti’s current base offering, the G37. Admitting the demand is strong in the American market, Infiniti’s parent company, Nissan, has yet to fully commit to a small car offering, hinting that any new design would be at least 3 years away. Actively attempting to push Infiniti as a solid competitor in the global luxury market, Nissan’s global design director, Shiro Nakamura, revealed that Infiniti ultimately wants to expand their line-up on both ends, offering a full-size, flagship sedan in addition to a smaller car. Ideally, the large sedan would catapult Infiniti into the luxury global market they are yearning to compete in. “We want to be Tier 1 luxury, like BMW, Lexus, ” explained Nakamura, “But I’m not sure [a big sedan] is necessary to be a luxury brand. Next decade, luxury may be defined by technology, quality, and design.” Obviously loathe to make the same mistake twice, Nissan’s reluctance to fully commit comes in the shadow of the unsuccessful Infiniti Q45, Infiniti’s former premium sedan that was pulled from production in 2006 due to poor sales.
[News Source: Auto News]