Infiniti’s new M Hybrid is still a few months away from launch, but I know this already: when I drive it, I will like it. Forget the fact that I typically like anything that Infiniti builds, and consider the G37 sedan one of my all time favorites. Forget the 360 horsepower and 32 mile per gallon fuel economy that Infiniti’s throwing down. I’m going to like it simply because Henry Rollins is Infiniti’s new pitchman, and Henry Rollins has never steered me wrong. If you don’t know who he is, do yourself a favor: beg, borrow or steal a copy of “A Rollins In The Wry”, and then grab as much of Black Flag’s music as you can. In the mean time, support him by watching the video below.
Infiniti is marketing the M Hybrid as the first green vehicle that enthusiasts will love. Given the previously mentioned 360 horsepower and 32 mile per gallon fuel economy, I’d say they’re definitely on the right track. Infiniti is also touting the M Hybrid’s “Infiniti Direct Response Hybrid” system, which utilizes a single electric motor and two clutches to seamlessly supplement engine power (in a traditional parallel hybrid configuration). I never thought I’d say this about a hybrid, but I can’t wait to get behind the wheel.