RideLust

I’m always glad to see car manufacturers point out a simple truth – driving should be fun, and if it doesn’t put a smile on your face, you’ve got the wrong ride. That’s why I can’t understand the popularity of such soul-eating motorized conveyances as the Toyota Camry. Sure, it’ll get you from point A to point B with a minimum amount of fuss and in relative comfort, but the car is as soul-less as the notepad on my desk. Hell, in my book, is an eternity driving the Nürburgring Nordschleife in a McLaren F1, stuck behind a clot of Toyota Camrys.

Cars should be about the joy of driving, and Hyundai demonstrates this rather well in their latest ad, for the 2011 Hyundai Sonata Turbo. I loved the normally aspirated Hyundai Sonata, which is a serious contender in the midsize sedan segment (and more entertaining that the Camry), so I can’t wait to get behind the wheel of the Sonata Turbo. Two hundred and seventy four horsepower should be plenty entertaining in a sedan that weighs in at under 3,350 pounds. At a starting price of $24.145, it’s not beyond the means of sedan buying enthusiasts on a budget, either.