Hyundai’s CEO sure wants you to think of it that way. The Veloster is a concept that debuted at the 2007 LA Auto Show and is intended to complement Hyundai’s increasingly youth-oriented lineup. It’s hard not to think of this as the Scion xA to the Kia Soul’s xB (Kia is, after all, owned by Hyundai), even though they are clearly not being sold under the same brand name. Says CEO John Krafcik, “Think of it like a four-passenger Honda CRX. It’ll be a little car you can take out and wring its neck and still get good mileage. Fun and economical, with a great power-to-weight ratio.” (Make the jump for a gallery of the Veloster concept.)
That power-to-weight ratio will be due in part to a 1.6L, 140 HP, direct-injection motor that Krafcik claims will top 40 MPG. It’s also going to be significantly smaller than the Genesis Coupe … we’re thinking somewhere in the realm of the Hyundai Accent it will likely be based off of. Should be a lot cooler than the Accent. We’re actually taking this as a good sign that Hyundai and Kia are going to slowly migrate their product like to reflect consumer interest in the Soul, Genesis Coupe, and the upcoming Forte. If this car delivers on what Krafcik is claiming, then it should be a hit.