Rick Case Hyundai, a dealership in Weston, Florida, has become the first Hyundai dealership in the U.S. to sell a 2011 Hyundai Equus, their new flagship sedan. More significant, the car sold on the very day it was delivered to the dealership, answering the question, “will people buy luxury cars from Hyndai?” Well appointed, solidly built and stylish, the Equus sells for thousands to tens of thousands less than competitive products from Lexus or Mercedes Benz. The Equus Signature, what amounts to their base model, sells for $58,000 while the Equus Ultimate stickers for $64,500.
The difference between the two cars is less about content than it is about intent. If you drive yourself to work, the Equus Signature is the model you want. If Jeeves drives you to work, then you’ll want to write the check for the Equus Ultimate, which includes rear-passenger upgrades such as a reclining and massaging seat, rear DVD system and rear refrigerator. The rear cooler isn’t big enough for a magnum of Cristal, but it will keep you glasses chilled while the champagne cools in an ice bucket.
Both the Signature and Ultimate models come with a Lexicon audio system, a premium leather interior (including a leather dash), acoustically laminated glass, electro-pneumatic suspension, smart cruise control, lane departure warning system and an optional forward view cornering camera. Buyers can schedule a sales call at their home or office, at a time of their choosing. Service for Equus models is included for five years or 60,000 miles, and includes valet pick up and drop off of your car, along with a Genesis sedan or an Equus sedan as a loaner.