Scheduled to officially debut next month at the Geneva Motor Show, the new Hyundai HED-6 Concept first broke cover last week in the form of a few slightly-less-than-exciting artist renderings. Peddled as another one of Hyundai’s carefully orchestrated attacks on the luxury segment, the “HED-6″ is a compact XUV designed to compete with the likes of the Lexus RX and the Mercedes-Benz M Class. Created by Hyundai’s excellence-obsessed European design team, the HED-6 borrows generously from the sweeping, aerodynamic lines found on comparable Tier 1 SUV’s and even includes a generous pair of 21-inch mirror-finish alloy wheels. Although the HED-6′s interior and exterior features may earn it a place beside the BMW X3, the HED-6′s 1.6L GDi turbocharged engine is what ultimately holds it firmly in working-class territory. Conservatively rated at a mere 175 horsepower, the HED-6 Concept fails to fulfill the same luxury-on-a-budget goals as does Hyundai’s famously successful German-fighter, the Hyundai Genesis.
We say: find a way to cram 125 more horses under the hood while still keeping the price in the $20-$30k range, and you just might pique our interest.