Do you ever get the feeling like your knock-off luxury vehicle is just missing something? Well if it’s too taxing to schlep all the way over to Chinatown to pick up a few genuinely fake Gucci seat covers, Hyundai has just the thing for you: enter, the Hyundai Genesis Prada. Unveiled this week at the 2009 Seoul Motor Show in Korea, as the name would suggest, the Hyundai Genesis Prada is the fashionable product of a partnership between Hyundai and the house of high-style itself, Prada.
Since we’re a little confused over exactly who the target demographic here is, we’re having some difficulty crafting any snarky comments. So for the time being, you’ll just have to settle for the unamusing facts. Finished in a pearlescent midnight blue with a color-matched version of Prada’s signature black-and-gold highlights on the grill, badging, and door handles, the majority of the modifications made to the Hyundai Genesis Prada appear to be tastefully (mercifully) understated. Inside, Prada covered the Genesis’ already luxurious interior with sumptuous ivory leather and rich wood paneling, replete with gold-plated Prada logos subtly placed throughout (thereby marking the only time “gold-plated” and “subtle” will ever be used in the same sentence without the qualifier “is not”).