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Hyundai Equus Headed To The U.S., Ridiculous Price Tag To Follow

Posted in Cars, Expensive Cars, Foreign Cars, Hyundai, Luxury Cars, New Cars, New York Auto Show, Newsworthy by Suzanne Denbow | August 12th, 2009 | 3 Responses |


Riding high on the crest of their luxury-fighting success with the Genesis, Hyundai has apparently decided to push their luck with the Western introduction of the Hyundai Equus. Currently available exclusively to the Korean market, the Equus first made headlines stateside back in April when it unveiled its high-class skin at the 2009 New York Auto Show. When it was met with a favorable response, Hyundai decided to give the Equus a trial run, importing 100 vehicles to select dealers across the U.S. Since that decision, aside from a few random sightings in strip mall parking lots, little has been heard regarding the Equus’ future until today.

Judging the market ripe for invasion, Hyundai has announced the Equus will recieve an official U.S. launch in late 2010, though likely under a different name. Like it’s Korean counterpart, power for Equus will likely be provided by a modified version of the Genesis’ V8, with two possible supercharged options to be added later. As with the engine options, the issue of pricing is still being skirted by Hyundai, but we suspect to be hit with something in the $75,000-$90,000 range (and no, that’s not a typo).

Source: AutoNews

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3 Responses

  1. Mister Danger says:

    That price is about as ridiculous as the hood ornament.

  2. Dustin May says:


    Did you forget the rule that used to apply to such cars as Bentley’s and Rollers? Let me refresh your memory. Hyundai did release the power and price with the omission of such. From their silence, you can assume the following:

    Power: Adequate
    Price: If you have to ask…


    The Elite

  3. FuzzyPlushroom says:

    Suddenly I want to gouge out my eyes.