Unless you’ve been living under a rock for the past 5 years then you’re well aware that Hyundai is positioning itself to take over the automotive world and with cars like the Genesis Coupe, Sedan and Equus they may just succeed. Hyundai started out as a small import car company back in the mid-1980’s, but due to enhanced quality control, aggressive marketing and a great price leading strategy they’ve been able to position themselves as one of the big players in the import car market. There is no question that Honda and Toyota, two of Hyundai’s biggest competitors used to have the majority of the market share, but alas, that is no more.
In another strategy to lure consumers away from their competition Hyundai’s American CEO John Krafcik announced that three of Hyundai’s best models will be getting all-wheel drive in the not to distant future. The Genesis sedan and Coupe, as well as the brand new Equus will all receive all-wheel-drive in yet another move that is poised to help Hyundai secure an even greater position amongst not only other imports from Asia, but those from Europe as well. By offering AWD on sedans like the Genesis and Equus, Hyundai will now be able to give the perspective BMW, Audi and Mercedes buyer a less expensive alternative in the luxury sedan segment.