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Hyundai Announces Elantra Coupe, New Azera

Posted in auto industry, Hyundai, News by Kurt Ernst | February 9th, 2011 | 3 Responses |

An artist's rendering of the 2012 Grandeur, sold here as the Azera.

If you like the lines of the new Hyundai Elantra, but wish they made it in a sportier, two door version, your wish has been granted. Hyundai has confirmed that an Elantra Coupe is not only in the works, it’s practically in the pipeline, with dealers expecting inventory this spring. Details are sorely lacking, but I suspect the initial Elantra Coupes will be built in Korea (since the Montgomery plant is running near capacity building Elantra and Sonata sedans) and will come with the same 1.8 liter four cylinder engine as the sedan. I’ve asked for an Elantra R-Spec, but Hyundai wants to emphasize the Veloster as their sport-oriented entry level car, so I’m not holding out much hope.

The new Azera mid-side sedan is still a ways off, with inventory not expected to hit Hyundai dealers before next January. The updated Azera will come with a new 3.3 liter direct-injection V6, said to be good for 260 horsepower and “improved fuel economy” compared to the outgoing 3.3 liter V6. Hyundai’s got ambitious plans for the Azera, which sold just over 3,000 units in the U.S. last year; by 2013, Hyundai hopes to sell as many as 20,000 Azeras per year in the United States. Until you can see one at your local dealership, enjoy the re-post of the above Grandeur video; I hope we get test drives like this in the United States.

Source: 4 Wheels News

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3 Responses

  1. Jen says:

    Gives the Elantra a great advantage to pull some Civic coupe shoppers their way. Civics have gotten to be very expensive for what you actually get where of course, Hyundai comes packed with goodies from the start.

    I’m a little more confused about the Azera. I mean, I get where it fits in the line up, but it doesn’t seem like such a huge step then to the Genesis sedan? They’ll sell tons of Sonatas, and likely do very well with the Genesis, yet they have such ambitious plans for the Azera? It seems almost like it will cannibalize sales from one of the other two, but maybe I’m missing something?

    • Kurt Ernst says:

      Hyundai has a real affinity for the Azera and I’m not sure I understand it, either. Worldwide it’s sold as the Grandeur, and it does well in the entry level luxury segment. In the U.S., it was Hyundai’s first car that stickered for more than $30k, which paved the way for the Genesis and the Equus. You could still make the argument that an Azera would compete against a loaded Honda Accord or a loaded Toyota Camry, but Hyundai’s going to need to step up Azera marketing to sell anywhere near 20k units per year.

      • Mason says:

        I’m also wondering where the Azera will slot in, I mean the Sonata is the Camry and Accord competitor. But I also wonder where the Genisus and the Equus slot now, because the Genisus was suppose to be the modern version of the first gen Lexus LS for Hyundai, but now we have the Equus in that position (to the best of my knowledge) so I guess the Genisus is more of a Lexus GS competitor? So I suppose the Azera will be the Lexus ES competition? Maybe with enough marketing they can target the IS while their at it.