Call Hyundai the “anti-Toyota”; brilliant marketing initiatives like their ten year warranty and “buy your car back if you lose your job” have apparently paid off. January represents the thirteenth straight month of year over year market share increases. What may be more significant is that the month represents Hyundai’s best performance since the “Cash-For-Clunkers” program ended.
Build good cars, that people want to buy and sell them at reasonable prices. Sounds like the Koreans have adopted the same strategy that worked for the Japanese automakers in the 1970s.