Remember the limited edition M3 BMW teased us with earlier in the week? It’s been announced, and I’ve got to say I’m not impressed. First, the basics: it’s a 2011 BMW M3 Coupe, equipped with a Fox Red and Black Novillo leather interior, a 1 cm lower ride height, 19” wheels, revised M Dynamic driving mode and Electronic Damping Control. The motor remains unchanged from a stock M3, putting out 414 horsepower. With the included dual clutch transmission, the M3 will get you to 60 miles per hour in 4.5 seconds.
So what’s special about this M3? Primarily the Frozen Gray paint job and the fact that BMW will only build 30 of them. The Frozen Gray paint is matte, not gloss, and consists of a Space Gray base coat topped with BMW’s ColorSystem silk matte clear coat. I’m not a fan of matte paint on cars and bikes, so this does nothing for me. BMW’s intention, per their press release, is to highlight the athletic contours of the M3 Coupe with the “sculpture like character” of the matte paint? It’s a fail, if you ask me.
The special edition M3 also comes with on track instruction at BMW’s Performance Driving School in Spartanburg, South Carolina, which is a great idea for new M3 owners. Each car also includes BMW’s Premium Package, BMW Assist, the Technology Package (with nav), heated front seats, rear park distance control and the premium sound system. If you want one, you’d better act quick: reservations begin at 11:30 AM on Monday, June 21. I’m sure they’ll sell out quick, so you may want to program the hotline number (1-800-245-4269) on your speed dial in advance.