American, European and other Asian Auto Manufacturers have all been fighting to gain a foothold in the burgeoning Chinese auto market for years. While some brands have struggled in their own countries, such as Buick, they have found a receptive market built upon an old reputation. Now it is the Chinese who are looking to expand their horizons and find new markets. The Japanese have done it. The Koreans have done it. So why would one of the worlds largest manufacturing nations not want to do it? China makes what seems to be the majority of everything else we buy, so why should they not make out cars too?
It seems all other American corporations have outsourced a large chunk of our labor over to foreign countries such as India and China, so why have our American Auto makers not beat China to the punch and outsourced our auto manufacturing to the Chinese? You see how well they make our toys. So what is the delay? If our Big 3 had outsourced their production to China then maybe the Chinese would not have felt the need to start their own auto companies. But noo… too late now.
Five Chinese auto manufacturers are headed to the North American International Auto Show (NAIAS) in Detroit this coming January to test the American market place for their cars. While the cars being shown are not scheduled to be released in the U.S. it is a means of gauging their readiness for the American buyer. While this is not the first time Chinese Manufacturers have displayed their cars at the NAIAS, the five companies in attendence will be the most that have had displays at one time.
It has been shown in some testing that many, if not most, of the Chinese cars are not ready for the safety tests all major American cars go through. The Chinese cars that have been tested have performed between Poor and “Your Gonna Die” (okay, that is MY rating scale… not the IIHS’s). So will the cars being displayed at the NAIAS be able to overcome the risky reputation that many of us have already labeled them with? The Chinese will make strides in their safety standards and will do so quite possibly through alliances with some American auto manufacturers. The Japanese and Korean companies that came to the US also had quality and design concerns when they first entered the US Market. They seem to be doing pretty well now it seems since Toyota is now the number 1 seller in the US.
So are you ready for Chinese cars? Is this the NAIAS’s way of replacing Porsche who has withdrawn from having a display at the auto show? How long will it beÂ before we view Chinese Auto Manufacturers as we do their Asian counterparts? We want to know what you think so leave us your comments.