I’m all for entertaining car ads, but this South African ad for the Lexus IS-F, found on AutoSpies, leaves me baffled. I get the whole time / space thing, and I understand the basic concept of time slowing down as you approach the speed of light. I’m not sure I buy into the Lexus IS-F being fast enough to accomplish this, even if it’s only by 1/1000 of a second.
Of course this does bring up other concerns for me as well, like what happens if I tear a sheet of paper and inadvertently split an atom? Car commercials should never make you think this much, instead, they should focus on what they do best, which is using sex to sell cars. What this ad clearly needs is more cleavage and less science.