Honda’s taken a lot of flack lately for the direction they’re moving in, especially from enthusiasts. The company once looked to for innovation is now catching a significant amount of grief for stale designs and downgraded interior materials. I haven’t seen the new Civics up close and personal yet, but I’ve heard that the new interiors are a step down from the last generation in terms of quality and material. I’ll reserve judgement until I get a chance to see and drive the new models, but I’ll give Honda props for building a better looking interior than the last generation.
Their new ad campaign is best described as, um, bizarre. It features a lumberjack, a zombie, a troll, a Ninja and a Mexican wrestler, with the theme being “we’re all different, and there’s a Honda Civic for everyone”. That’s a great sentiment, and I personally can’t wait to drive the new Civic Si, but let’s be real here: how many of us hang out with mythical creatures who live under bridges? Zombies, at least currently, remain the stuff of science fiction (although who among us doesn’t laugh at a good just-lost-my-body-part joke?), and lumberjacks drive pickups. Ever try to fit a logging chainsaw into a Civic sedan? Anyway, enjoy the commercials below and let me know what you think. Is Honda moving in the right direction, or do they need to take a step back?