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Honda’s Civic Ad Campaign: Win Or Fail?

Posted in auto industry, Bizarre, Car Buying, Honda, Videos by Kurt Ernst | April 27th, 2011 | 6 Responses |

Bummer, zombie dude. Hope you have an automatic.

Honda’s taken a lot of flack lately for the direction they’re moving in, especially from enthusiasts. The company once looked to for innovation is now catching a significant amount of grief for stale designs and downgraded interior materials. I haven’t seen the new Civics up close and personal yet, but I’ve heard that the new interiors are a step down from the last generation in terms of quality and material. I’ll reserve judgement until I get a chance to see and drive the new models, but I’ll give Honda props for building a better looking interior than the last generation.

Their new ad campaign is best described as, um, bizarre. It features a lumberjack, a zombie, a troll, a Ninja and a Mexican wrestler, with the theme being “we’re all different, and there’s a Honda Civic for everyone”. That’s a great sentiment, and I personally can’t wait to drive the new Civic Si, but let’s be real here: how many of us hang out with mythical creatures who live under bridges? Zombies, at least currently, remain the stuff of science fiction (although who among us doesn’t laugh at a good just-lost-my-body-part joke?), and lumberjacks drive pickups. Ever try to fit a logging chainsaw into a Civic sedan? Anyway, enjoy the commercials below and let me know what you think. Is Honda moving in the right direction, or do they need to take a step back?

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6 Responses

  1. BigRuss says:

    its pretty funny

  2. Set says:

    There’s commercials that are so cheesy they’re funny, and then theirs these. They’re so cheesy they’ve gone beyond ironically cheesy but funny. They’re terrible in my opinion.

  3. crispy says:

    I honestly can’t imagine how these commercials are going to get anyone into a showroom – or actually sell more Civics.

    “Um, yes, I’d like to test drive the new Civic Hybrid, because I want to be like the lumberjack in the commercial…” Or, “hey that zombie looked like a party animal, maybe if I buy a new Civic sedan, I can be…like…him”.

    Just not feeling it Honda, sorry.

  4. moi says:

    commercial-bad; civic-worse hyundais are a bit over the top design wise, but honda better be liking their dust