Honda is planning on giving the Toyota Prius a challenge…..again. Although the consumers have spoken and proved that they prefer the Prius rather than the Honda Insight, Honda is not willing to wave the white flag.
These numbers do not lie……
2009 Honda Insight Sales: 20,572
2009 Toyota Prius Sales: 139,682
Honda Insight MPG City/Highway: 40/43
Toyota Prius MPG City/Highway: 51/48
Can you blame drivers for choosing the Prius over the Insight? Let’s just say the average American drives 12,000 miles a year, and the average gallon of gas costs $2.75. We could save ourselves a decent chunk of change with the Prius. Even though the Prius is slightly more expensive, with the amount of complaints we have seen about the Insight, it makes the price worth it. Honda needs to step their game up. They have already worked up a new advertisement campaign for the Insight, and they are also looking farther into the future in hopes of eclipsing the famed Prius. Honda CEO Takanobu Ito alledgedly has told his researchers to develop a hybrid that has a better miles per gallon rating than the world’s most beloved hybrid(Prius). If the the next hybrid is going to be an improvement to the already establish Insight or a brand new design is unknown right now but its going to have to be something quite impressive to knock off the reigning champ.