The new contender, trim and ready to fight the heavyweight and former champion trendmobile (the Toyota Prius), has bested it in a debut bout. The Honda Insight has not only become the best selling hybrid in Japan, but also the best selling car. Well, excluding Kei-cars.
This is the first time a hybrid car has been a best-seller in Japan, despite the country’s green-conscious consumer culture. The Insight, selling more than 10,000 units, was followed closely by the Honda Fit (Jazz), and the Toyota Vitz (Yaris), two conventional petrol-powered cars. The Prius, shockingly, was ranked 21st (!!!) in sales. However, the new Prius is due next week, and so June’s numbers should be interesting. It’s round two and the bruiser will be out for revenge.