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Honda Insight Bestselling Car in Japan

Posted in auto industry, Car Buying, Foreign Cars, Honda, Hybrid, Hybrid Technologies, Newsworthy by Alex Kierstein | May 11th, 2009 | 2 Responses |


The new contender, trim and ready to fight the heavyweight and former champion trendmobile (the Toyota Prius), has bested it in a debut bout. The Honda Insight has not only become the best selling hybrid in Japan, but also the best selling car. Well, excluding Kei-cars.


This is the first time a hybrid car has been a best-seller in Japan, despite the country’s green-conscious consumer culture. The Insight, selling more than 10,000 units, was followed closely by the Honda Fit (Jazz), and the Toyota Vitz (Yaris), two conventional petrol-powered cars. The Prius, shockingly, was ranked 21st (!!!) in sales. However, the new Prius is due next week, and so June’s numbers should be interesting. It’s round two and the bruiser will be out for revenge.

[Source: AP]

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2 Responses

  1. greenskid says:

    Honda was the only domestic brand to see its car sales rise in April from the year before. Still, with falling auto sales in the US (including hybrids), a key market for hybrid vehicles, and US gas prices at very consumer-friendly low-levels, it will be a struggle for Honda, or any automaker with a hybrid on the market, to achieve the same thing in the United States.

  2. Alex Kierstein says:

    Well, I think the best we can hope for is that this will somehow convince folks that there are other hybrids than the Prius worth buying. I think the Insight is a solid entry in the market, and despite looking like a Prius-knockoff it fills a different position in the marketplace. At that pricepoint, maybe they’ll sell ok. I mean, despite all the flak they get, if non-enthusiasts have to drive something, better this than a Nissan Armada, right?