I simply love automotive marketing wars. Each year the manufacturers come out with something bigger and better than the year before so as to stomp the competition. The competition then comes back with what they think are better ideas and they drag it out in a never ending tit-for-tat rumble. Ford and Chevy actually just went through this with the new Mustang and Camaro, so it’s no surprise that now with the release of their new big dog diesel engines that they’ve decided to jump back in the ring.
The first shot was fired by Ford who said that their new 2011 Scorpion diesel made 390 horsepower and a whopping 735 lb-ft of tq. Chevy wanted no part of this and fired back with their new 2011 6.6-liter Duramax which pumps out 397 horsepower and 765 lb-ft of tq. This now seems to have pissed Ford off because it’s now said that they were able to go and re-tune the Scorpion diesel so that it now makes at least 400 horsepower and 800 lb-ft of tq! I swear, it’s like two teenagers fighting over who can lift more in the gym.
According to chief engineer for the Super Duty pickup truck, Chris Brewer, “We’re really excited about this, because there’s no hardware involved.”
Aside from making Ford feel like Mr. Big Nuts again, they’re also very excited because since the change only requires a re-tune of the software there is no drop in fuel economy or any increase in emissions.