This month, the motorcycle mavens at Harley Davidson kicked off the “Build It to Win It” sweepstakes, inviting aspiring choppers to virtually build their own bike. More than just an interactive web tool, each design created is automatically saved and entered into the sweepstakes where it stands the chance to reach actual production at the hands of an expert garage. Each individual is limited to 10 design entries (and only 1 per bike model), but is given the freedom to equip their bike with any design components of their choosing.
While I’m not an avid motorcyclist, I’ll admit I spent a little time tooling (groan) around the website, and I was downright surprised with the customization options. The Harley crowd doesn’t particularly strike me as group with a fondness for chrome over-accessorizing, but apparently Milwaukee has gotten sufficiently crunk over the years. Personally, I’d be more than content with a stock Rocker, but out of sheer curiosity I hit the “build it” button just to see what kind of metallic havoc I could wreak on an otherwise beautifully crafted bike. The end result was a motorcycle with more bling then the entire G-Unit staff has in their bulletproof jewelry box, including a chrome clutch bracket, chrome lower fork sliders, chrome swingarm, chrome upper belt guard, chrome debris deflector, and – my favorite – a Willie G. chrome skull derby cover. Saved in my virtual garage under the brilliant tag, “Chrome Rocker,” I’ll find out on November 6th whether or not I’ve won the privilege of being the shiniest poseur in the motorcycle gang.