Reeling from the collapse of the motorcycle and powersports market in the U.S., Harley Davidson has announced the extension of its current trade in promotion through the end of February. Under the terms of the program, owners of competitor’s motorcycles can receive an additional $500 trade in credit from Harley Davidson, above and beyond any trade in price negotiated with the dealership. The credit must be applied to the purchase of a new Harley Davidson motorcycle.
Forced to shut down operations of Buell Motorcycles and unable to sell MV Augusta, Harley Davidson witnessed a forty percent drop in revenue from 2008 to 2009. Excess production capacity forced Harley Davidson to shutter one assembly plant in York, PA and announce layoffs of up to 1,000 workers in December 2009.