Shaw Harley-Davidson in the UK has earned the prestigious title of best UK dealer 6-times. They pride themselves on service, custom building and customer support, and to celebrate this they wanted to build a motorcycle that was a representation of their commitment to excellence. Their goal was to team up with master watchmakers Bell & Ross, as Shaw Harley-Davidson viewed them as the personification of performance, precision and engineering. The bike gained its inspiration from the Bell & Ross BR01-94 Carbon Fiber Chronograph. Once devising a plan the professional speed shop at Shaw HD literally built the bike around it.
“We wanted to mirror the Bell & Ross timepiece wherever we could on the motorcycle and to ensure that the essential piece was never compromised by superfluous design or items,” said Steve Willis, Shaw Harley-Davidson Sales Director and Head of the Speed & Custom design wing of the dealership.
“We were immediately excited by this project”, explains Bruno Belamich Designer and co-founder of Bell & Ross. “We identified with the values portrayed by Harley-Davidson, values that we share like the search for the extremes, adventure and precision”
There is no question that this machine is a drop dead stunner of a motorcycle. From the matte black paint, to the anodized frame and triple clamps, to the inlaid BR01-94 Carbon Fiber Chronograph in the tank. Shaw HD and Bell & Ross set out to create a bike that was the picture of excellence and hot damn if they didn’t do just that.