My buddy Alex Nunez over at Autoblog.com posted a piece that made me want to walk into GM headquarters and slap VP of Chevrolet sales and service, Alan Batey and Chevrolet marketing vice president Jim Campbell right upside the head. Apparently these boneheads think it would be a good idea to kill off “Chevy”, you know, the nickname that Chevrolet has had since it’s inception in 1911. It seems that a memo was distributed throughout Chevrolet’s headquarters that instructs employee’s to stop referring to the brand as Chevy and only use Chevrolet when referencing it. The reason… brand consistency.
Are you kidding me? Seriously, calling Chevrolet’s Chevy’s is as American as baseball and apple pie and the fact that these corporate butt-nuggets would even propose this means that in my mind anyway, that they should be fired immediately. The best part about this is that Chevrolet.com mentions “Chevy” no less than 5,480 times according to Google. Automobile companies have had some bad ideas in the past, but this one takes the cake. I mean really, not calling Chevrolet’s Chevy’s…. pleeeeeeeeeeeease.