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GM to Pontiac: No Firebird for You. And We are Scaling Back on the Excitement Too

Posted in Concept Cars, Design, GM, Pontiac by will bee | February 13th, 2008 | Leave a Reply |

banditrendering.jpg picture by willfusion

With more Buick-Pontiac-GMC dealerships being unified under one roof a large number of dealers have joined the chorus in calling out for a new Firebird based off the new Camaro. Considering the three auto brands they really do not have any flashy lures of the sports car variety to bring in new blood, and nothing would chum the waters like a flashy new Firebird. But the hammer has fallen and the decision (for now. for good?) from GM is No.

The popular excuses for the failure of the Firebird to reach production are the new CAFE regulations and the cost to reach production. Reaching the new fuel mileage regulations appears to be a greater priority right now. Plus, one dealer exclaimed that the cost of getting the Firebird to production would have run around $200 million. Apparently that was all it took to keep the screaming chicken retired in its coup.

But it is not all doom and gloom for Pontiac. They still have their…  uhh…
Well, with no rear-wheel drive platforms there will be no excitement for Pontiac either. GM has made clear that Pontiac may not be their Performance Division. They still have the G8 though, and between the 3 brands of Buick-Pontiac-GMC they are expecting 12 new or special-edition vehicles in the next 20 months. Ofcourse, none of those will be sports cars and most will probably not fall under the “exciting” category, but what more have we come to expect in recent years?


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