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GM to HUMMER: “Look, Let’s Not Cause A Scene…”

Posted in auto industry, GM, Hummer by Suzanne Denbow | July 28th, 2008 | Leave a Reply |

With gas at $4 dollars a gallon and truck-production powerhouses like Ford on their knees in front of the formerly-ridiculed compact car market, GM appears to be quietly preparing for HUMMER to rumble off this mortal coil.

According to several HUMMER dealers, GM is making their rounds individually, discretely softening the blow on each dealership with rich, personalized incentive packages.  According to stats, HUMMER sales fell 59.3% in June, and the profit-loss figures are even more abysmal. [It is here that I am sorely tempted to quote Elton John’s “Candle In The Wind]

Although originally developed for [and still used by] the US Military, the HUMMER was reconfigured in the early 90’s for civilian use. Shortly thereafter, HUMMER’s became synonymous line with a wasteful, flashy lifestyle [here’s to you, hip-hop industry]. Perfectly summarizing the stereotype, Sierra Club’s Josh Donner, from his parents’ basement in between bong hits, said, “The HUMMER embodied the worst impulses of the American auto industry.”

Mum’s the word from GM, but with an economy in crisis and large model vehicles everywhere on the chopping block, HUMMER’s civilian days seem to be numbered. Not a loss deemed worthy of mourning for some – the author would like to note that she is genuinely saddened by this apparently inevitable loss. Also, I would like credit for resisting the urge to quote Elton John’s “Candle In The Wind” – I was very, very tempted.

[Contributing Source: Automotive News]

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