In attempt #6,687,239 to save the inner city youth, General Motors and the College for Creative Studies (CCS) are joining forces to launch the “You Make A Difference” program for Detroit area high school students. Armed with nothing more than sketch pads and charcoal, the You Make A Difference program will dispatch 9 GM mentors and 8 CCS students to a remote location in the jungle of Detroit’s public school system to host a 12-week workshop devoted to teaching the art of designing cars.
A total of 112 students will participate, their ultimate goal to design an automobile that will appeal to the exalted 17-25-year-old age bracket. Upon the program’s completion, those budding young artists who demonstrated a true talent in the field will be extended an invitation to participate in an Advanced Sketching Clinic to be held at the College of Creative Studies this summer.
Explained GM Vice President of Global Design, Ed Welburn of the program, “Recruitment of new and diverse design talent is one of our top priorities. We need designers, sculptors and graphic artists that represent countries and cultures from around the world to bring their creativity and unique life experiences to enrich the design process. I believe partnerships like this are so important to our youth and to our future business.” Overheard from the GM camp later, off-mic, “Plus, it’s not like we’ve got the bread to hire real designers. Free labor baby, free labor.”