On Thursday, Ford Motor Company began global production of the new Ford Fiesta, the B-car intended to serve as the “blueprint” for Ford’s new “Global Ford” program. Ford, publicly struggling to tread water in the midst of rapidly sinking SUV and truck sales, announced months ago plans to condense its global market and shift priority focus to smaller, more fuel-efficient cars.
Launched in 1976, the Ford Fiesta was a hit with the part-time-job-at-The-Gap tax bracket in the United States until production was officially cancelled in the U.S. in 1997. Obviously huge fans of fruity little cars, the European market continued to prove receptive to the Fiesta long after it had run its course in North America. Now, with 2/3 of Detroit looking towards to the fuel-efficient, compact car European market success for financial salvation at home, Ford has decided to bring the whole operation back home to roost with the 2010 Ford Fiesta.
In December of 2009, Ford will begin reconstructing its truck plant in Cuautitlan, Mexico to prepare for the mass production of the Ford Fiesta in the United States. In early 2010, the newly assembled models are anticipated to hit showroom floors nationwide. According to Ford, the new Ford Fiesta will serve as direct competition to other small cars like the Toyota Yaris and Nissan Versa, and is described as”crucial” to Ford’s competitive edge. Being incredibly optimistic, Ford also revealed that in five years, they plan to build about 1 million vehicles a year globally using the Ford Fiesta platform. Now, if you don’t mind, please excuse us while we go sob quietly into the steering wheel of our F-150.