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Global Production of The New Ford Fiesta Begins; Only Shriners, Clowns Rejoice

Posted in auto industry, Compact Cars, Design, Ford, Hybrid, Hybrid Technologies, Newsworthy by Suzanne Denbow | August 18th, 2008 | 2 Responses |
New 2010 Ford Fiesta

New 2010 Ford Fiesta

On Thursday, Ford Motor Company began global production of the new Ford Fiesta, the B-car intended to serve as the “blueprint” for Ford’s new “Global Ford” program. Ford, publicly struggling to tread water in the midst of rapidly sinking SUV and truck sales, announced months ago plans to condense its global market and shift priority focus to smaller, more fuel-efficient cars. 

Launched in 1976, the Ford Fiesta was a hit with the part-time-job-at-The-Gap tax bracket in the United States until production was officially cancelled in the U.S. in 1997. Obviously huge fans of fruity little cars, the European market continued to prove receptive to the Fiesta long after it had run its course in North America. Now, with 2/3 of Detroit looking towards to the fuel-efficient, compact car European market success for financial salvation at home, Ford has decided to bring the whole operation back home to roost with the 2010 Ford Fiesta. 

In December of 2009, Ford will begin reconstructing its truck plant in Cuautitlan, Mexico to prepare for the mass production of the Ford Fiesta in the United States. In early 2010, the newly assembled models are anticipated to hit showroom floors nationwide. According to Ford, the new Ford Fiesta will serve as direct competition to other small cars like the Toyota Yaris and Nissan Versa, and is described as”crucial” to Ford’s competitive edge. Being incredibly optimistic, Ford also revealed that in five years, they plan to build about 1 million vehicles a year globally using the Ford Fiesta platform. Now, if you don’t mind, please excuse us while we go sob quietly into the steering wheel of our F-150.

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2 Responses

  1. Quackerjack says:

    I have difficulty understanding the negativism towards micro cars in the US.I believe them to be safer that motorcycles and less safe that compact cars,however nothing is ever mentioned about people who are driving ? Why blame a vehicle for accidents ? I’ll gladly at 71 take my chances in my 1950 Crosley Hotshot and try to miss the folks out there wanting to be in accidents,so try and find me !
    I look forward to the day when we can get in cars under a thousand pounds,under 100 horses,under three feet tall,under eight feet long,under fifty miles per gallon,under five feet wide,under ten grand.
    So,let my challenge to the makers be “GO FOR IT AND SURVIVE”

  2. Not a Clown says:

    The average United States consumer needs to pull their collective head out of their rear-end and wake up about the viability of small cars. Also, do not give up on the option of diesels either-a plan needs to be put forth until the fuel cell vehicle can be bought to market, less use of exotic metals than electric hybrids thus making them the most Green option of all. But for now, cars such as the Fiesta need to be be given a spot at the table in this high-stakes card game that involves everybody on the planet, now and in the future.
    Just watch Top Gear and see what they think about the Fiesta, they are car fanatics that pull no punches.