When I was in Detroit with Ford last week, the highlight of the opening night dinner was the presentation of Ford’s Evos concept car, which will make its debut at next month’s Frankfurt Motor Show. We were sworn to secrecy and told not to write about the car until August 31, but the universal response from every journalist in the room was “build it.”
I’ve got good news and bad news about that: Ford won’t build the Evos, at least not as the fastback beauty you see here. It’s a styling exercise, designed to be chock full of form over function and loaded with the latest technologies. Want cloud-based driving optimization, so your car chooses the best route based upon your mood? The Evos has is. Want your car to monitor your health and let you know that you shouldn’t put off that doctor’s visit much longer? The Evos will do that, too. As you may have already guessed, the Evo is a plug-in hybrid, which blends the best fuel economy with the most advanced powertrain Ford can build.
Now the good news: since the Evos is part of Ford’s “Global DNA,” you can expect to see other Ford vehicles borrowing from the car’s lines. In fact, we were told to expect something new from Ford in four months time that borrows heavily from the Evos’ styling, which means we should see a launch at the 2012 North American International Auto Show.
There are pages worth of information on Ford’s new design vocabulary, but I’ll sum it up like this: expect future Ford products, both here and abroad, to look much alike. They’ll borrow styling elements from the Evos, especially in what’s being called “the new face of Ford.” Look for similar fascias and grilles, and look for styling tweaks like minimized headlights and thin roof pillars. In short, Ford wants to give buyers premium quality styling, at an affordable car price.
The realist in me sees this as good news, since it means no more cookie cutter cars from Ford. On the other hand, the dreamer in me can’t help but lust for an AWD Evos powered by the 5.0-liter Coyote V8 from the Mustang GT. I’d even take it without the high-tech gadgetry, as long as it came with comfortable seats and a stout but smooth six-speed transmission. I’m not sure how many internal organs I’d have to sell to afford it, but I know it would be worth it.