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Ford Will Determine Mustang Boss 302 Allocation Via Sales Performance Or Lottery

Posted in auto industry, Car Buying, Detroit, Ford, Mustang, Pony Cars by Kurt Ernst | September 12th, 2010 | Leave a Reply |

Ford Mustang Boss 302

Ford still hasn’t released production figures for the recently announced Boss 302 Mustang, but you can be assured of one thing: they will build less than the public demand in order to maintain exclusivity. If Autoblog is correct, dealer allocation will be determined first by sales performance, with the highest volume Ford dealerships getting 75% of Boss 302 production. The allocation by dealership will depend on 12 months of sales ending in September 2010, but each “high volume” dealership will be guaranteed at least one Boss 302 Mustang.

The remaining 25% of production will be distributed to dealerships via lottery, and the number of Mustangs sold by the dealership will determine the number of entries the dealership earns. These smaller volume dealerships will get no more than one Boss 302.

In other words, if you want a Boss 302 Mustang, prepare to pay for the college education of the dealership owner’s children, on top of the price for the car. With very few exceptions, I suspect dealers will be gouging potential buyers on price, simply because they can. If you’re shopping for one, be sure to bring a tube of KY with you, because I have a feeling the price quotes will be, um, unpleasant.

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