Comments on: Ford Puts Volvo On The Auction Block http://www.ridelust.com/ford-puts-volvo-on-the-auction-block/ Cars, trucks, motorcycles, ATVs, skateboards and all manner of vehicles Sat, 20 Mar 2010 18:08:57 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Terry Parkhurst http://www.ridelust.com/ford-puts-volvo-on-the-auction-block/comment-page-1/#comment-7451 Terry Parkhurst Tue, 02 Dec 2008 08:39:03 +0000 http://www.ridelust.com/?p=13643#comment-7451 Being associated with Ford does nothing more, at this juncture, than make people feel it is associated with a loser company. Now that's not to say that Ford doesn't build some good machines. It's just how people perceive Volvo for being tied to a company whose CEO is once again going to Washington D.C. to, essentially, beg for money. Volvo was once known as a great rally car and not a "brand" but a "marque" in the same league as the now defunct MG or Jaguar. It had character and that is what Ford has cost it. The C30 was a pretty good attempt to get that character back. if Volvo can find the right buyer, it can get it back. Moreover, one has to wonder if Mr. Mulally can possibly speak even one sentence without engaging in corporate New Speak. All this nonsense about "what's best going forward" and such boggles the mind and confuses the issue. Could the man just come out and say, "We did well when we acquired Volvo in 1999; but things change. We need to sell it off as soon as possible because we need the cash." Or would brutal honesty be too much for him to bear? Being associated with Ford does nothing more, at this juncture, than make people feel it is associated with a loser company. Now that’s not to say that Ford doesn’t build some good machines. It’s just how people perceive Volvo for being tied to a company whose CEO is once again going to Washington D.C. to, essentially, beg for money.

Volvo was once known as a great rally car and not a “brand” but a “marque” in the same league as the now defunct MG or Jaguar. It had character and that is what Ford has cost it. The C30 was a pretty good attempt to get that character back. if Volvo can find the right buyer, it can get it back.

Moreover, one has to wonder if Mr. Mulally can possibly speak even one sentence without engaging in corporate New Speak. All this nonsense about “what’s best going forward” and such boggles the mind and confuses the issue.

Could the man just come out and say, “We did well when we acquired Volvo in 1999; but things change. We need to sell it off as soon as possible because we need the cash.” Or would brutal honesty be too much for him to bear?

]]> By: Rock517 http://www.ridelust.com/ford-puts-volvo-on-the-auction-block/comment-page-1/#comment-7440 Rock517 Mon, 01 Dec 2008 20:15:41 +0000 http://www.ridelust.com/?p=13643#comment-7440 Meh, they haven't made anything worthwhile since Ford bought them (although a C30 w/ a Swedish flag on the roof is sorta cool), so this is probably a good thing. Meh, they haven’t made anything worthwhile since Ford bought them (although a C30 w/ a Swedish flag on the roof is sorta cool), so this is probably a good thing.

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